I have been unable to go to SMX Seattle this week and therefore have no SMX posts for you today, so I thought that I would go through old conference notes and write up the ‘sessions that got away’.
Given the latest Google Penguin update has caused much upset, and that sites that got hit had issues with targeted keyword optimised anchor text and links from irrelevant sites – it seems appropriate to start with an unpublished session from Ralph Tegtmeier AKAFantomaster, who just happened to be talking at Ionsearch about staying within the realms of white hat ethical practice particularly where content and articles are concerned.
Black Into White: Automatic Content Generation For SEO And Social Network Marketing
Ralph Tegtmeier @fantomaster – www.logobotixX.com [under construction]
Throughout the session, Ralph talked at considerable length about the importance of creating white hat unique content. This can apply to multiple industries.
Ralph advised that content needs to be sculpted in such a way that search engines find the content unique, meaningful and useful – for example, websites that contain multiple products highlight the need for content specific articles on each product with historical information and subject relevancy to back up the product.
A site containing a database where there could be
Article source: http://www.stateofsearch.com/content-within-the-realms-of-white-hat/
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